BIG BUSINESS AND BIG EARS

A wet and windy morning, yet some 200 people went along to the Playhouse Theatre at 11am the other morning. Why? Because it was the Press Launch for The Lion King, coming to the theatre later in the year.

And it wasn’t just for journalists, but for competition winners, too.

I have to say, this was a slick and professional presentation. Well, it would be – it was organised by Disney. And they don’t do things by half.

It started bang on time. Some of the cast members were there in full costume – along with a gospel choir. They performed a clutch of song and dance numbers, right there, just feet from the assembled group.

The representative from Disney gave a slick presentation and slide show – with video segments – on how the costumes and puppets used throughout the show are constructed.

Visit Scotland were brought in to the frame. The Playhouse staff members were polite, attentive and efficient.

Even already, giant advertising posters are everywhere, and the box office is being doubled in size to cope with the demand for tickets. Impressive stuff.

But of course it’s impressive – it’s Disney. They do things properly. They are customer-focused. They do it big, and they do it right.

And that got me thinking. All those sluggish companies and inefficient firms that let us down and break their promises when it comes to everything from delivery times to product quality could do with bringing Disney in to advise them how to run their businesses properly.

Actually, I think some of the captains of industry would look rather fetching in big ears, red shorts, large yellow shoes, and white gloves.

There would be no delays with the trains and transport companies if Disney was at the helm. No standing from London to Carlisle. No surly staff… Yes, Disney would sort it out.

And when when you think about it; a lot of those inefficient and incompetent firms are Mickey Mouse setups. They’re halfway there already.

Drew McAdam

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